Mission
Where we’re running to:
Sandy Feet Events produces fun San Diego area athletic and social events with a conscience.
We seek to leave footprints that are light on the earth but big in our communities, through environmentally friendly event management as well as partnerships with like-minded local charities.
Sandy Feet steps in a new direction with fun events designed to grow a community that cares and awareness about our partner charities’ causes. We seek to build a sustainable future through our actions and by supporting organizations focused on creating sustainability within our community.
Getting sand on our feet is about health and fitness for participants, communities, and the planet. Just as running barefoot on the beach helps us at Sandy Feet feel connected to nature, we hope Sandy Feet events help our participants feel more connected to the outdoors and to each other. (Don’t worry – a Sandy Feet 5K run does involve shoes and a road).
Come outside and play with Sandy Feet Events – and by all means, get your feet dirty.
OUR CORE VALUES
Sandy Feet Events always operates by a set of 10 core values, at all of our events we strive to:
1. Be crowd pleasers.
2. Always exercise integrity.
3. Think positive.
4. Take ownership.
5. Embrace change.
6. Enhance our community.
7. Be creative problem solvers.
8. Create fun and a little weirdness.
9. Be passionate and determined.
10. Be classy!
![]() |
The Producer: Rachel HinerRachel Hiner is the founder and CEO of Sandy Feet Events. With four years of event-coordinating behind her, Rachel’s races have grown exponentially as she has evolved as a philanthropist and leader. Her passion for fitness and the environment fuels her motivation to grow and expand Sandy Feet. Her feet are always sandy. |
![]() |
The Problem Solver: Andrew ClarkSandy Feet’s business consultant, Andrew, spends his weekends coordinating timing and Sandy Feet races. We have relied on his flawless, custom race-timing system many times. |
![]() |
The Voice: Adam HinerAdam keeps the crowds entertained no matter what happens as the resident Master of Ceremonies for Sandy Feet races.Years ago, people use think Adam and his sister Rachel were twins. They’re not, but they did both move to the great state of California to start their own eco-themed companies (Adam co-founded San Diego’s Eco Caterers.) |
The Writer: Heidi MasekOur content writer on retainer is a recovering journalist who is a big fan of the Sandy Feet Events mission. You are welcome to borrow Heidi as long as we get her back. |
|
![]() |
The Commissioner: Maura O’NeillNo job is too large or too small for Maura. Whether it’s taming lions, barking orders or organizing volunteers, she will get the job done with a smile. |
The Backbone: Volunteer Staff
We are grateful for our core group of trained and dedicated event volunteers. We are also lucky to receive even more volunteer help from groups all over San Diego including Volunteer San Diego, local Key Clubs and the California Conservation Corps. View Our Charity Partners




